What if your child asks you, “Mum, I want to be a Youtube star!”. What would you do?
We all know what YouTube is: a video-sharing platform owned by Google. Some of the most popular types of content that can be seen there are pranks, reaction videos, unboxing videos, and doing reviews about a certain product or place.
Even ‘Work with me‘ or ‘Study with me‘ has become so popular.
The Slugfest Brothers are examples of young Youtubers giving it a go. Subscribe to their channel.
The Difference Between Youtubers and Influencers
Today, advertising companies are also already seeking for them to market their products because apart from they are cheaper, they are more connected to people as they do not really see their ‘subscribers’ as fans, but as people who believe in them. The more people believe in them, the more they become prominent in the industry.
But take note: YouTubers are becoming more and more famous as time goes on, but not all YouTubers are influencers, and that’s one thing that you should know just so you’re aware.
Ordinary YouTubers are basically those people who use YouTube mostly for themselves. So they post about their life, the hobbies they do, the other things they’re enthusiastic about, and almost everything about them without giving much importance to promotion, be it of themselves or of others.
Influencers, on the other hand, are those that influence. Meaning, they are known on their craft, are seen as the ones who have big names in the field, and have powerful voices in a sense that whatever they say may affect. They are mostly the ones who are being tapped for advertising and marketing purposes.
Regardless, it is no surprise that some people prefer more to be a YouTube star than to have a ‘real’ profession. It is indeed much easier to work hard and, yes, earn money doing the things that you love than to get stuck on a 9 to 5 schedule every day doing paper works! (I know they’re still too young for that but who knows? They might not like that kind of job.)
They just have to set up their channel on YouTube, acquire a decent video camera, speak in front of that video camera, save the videos on their computer, install a video editing software, cut the unnecessary parts, insert a creative introduction, add special effects, upload it, wait for the number of views to flourish, promote the content through other social media platforms (optional), do it all while sitting, and that’s it.
Oh, yes, that’s what YouTubers do!
So, if your child asks you one day, be sure to be prepared with these tips and tricks to support them to their path on becoming a YouTube star!
1. Creating the YouTube Account
There are many risks attached to being a YouTuber, and one of them are the internet trolls and those people who are so eager to spread hate and to argue on the internet. While it is normal for us adults, children don’t have the capacity to handle situations like that as they aren’t yet matured enough to do so.
Another risk is exposure, which I really consider the primary concern is exposing them on other types of media that are not suitable for them – just like adult challenges, videos, or even games that are rated! And speaking of games, I’m sure you caught the news of a child committing suicide because of the MOMO suicide game, a set of challenges first started as pranks. Oh my! You don’t know what kind of stuff the internet provides, that is why it is very important to supervise them.
So, anyway, how do you create a YouTube channel?
For adults, it’s quite easy to create one because more often than not, they already have a Google account, so they just have to set their YouTube channel with it. However, Google, YouTube’s parent company, has a system to not allow children under 13 years old to enter if there’s no parental consent. The reason for this is to allow Google to use your child’s data for marketing purposes. On top of that, there are also many groups who are watching Google and urging the company to safeguard data especially the children’s. As a young teen, your child might not have understood the terms and conditions and would just click accept.
If you’re not confident about the consent, you can create a family account, link it to your smartphone or other devices, and then monitor your child’s activities.
2. Generating Content
As I said before, there are many vlog genres your child can choose from. But the most popular for children today is unboxing videos or reaction videos. For unboxing videos, you just have to buy the latest or most intriguing toy you can find and let your child react. Or maybe do some child challenges, go to a certain playground or place, and evaluate the experience. It looks easy, but the key is your child’s skills in persuasion, confidence, speaking, and etc. Through this period, you can guide your child what they need to do.
3. Making the Vlog
Sure enough, you wouldn’t capture your child’s important moment behind the lens if your devices are just low quality right? And even though you have, you wouldn’t let your child do all the editing! Investing for better devices would get you through a better start.
When you’re in a social world, it’s tempting to see what others think. But keep in mind that there are a lot of haters who just love to spread hate, and for your children’s sake, it’s better to turn off the comment section. Yes, the world can be as harsh as it can be. One person may say, “You suck, kill yourself”, and it’s best to not let your child see that. In fact it is essential as a parent to moderate what people are commenting.
For this scenario, it might be best to seek feedback from the family, close relatives, and friends.
5. Life Changes
Just like pop stars, YouTube stars’ life undergoes changes and it’s important to guide your child for that. As they grow alongside their growing subscribers, people might ask for pictures or even guest them on many TV shows. You can’t see it now but it’s still a parent’s job to remind their children to keep their feet on the ground and to handle their stressors quite well, whatever they might be.
6. Monetising a Youtube Channel
So if you can get 4,000 views on your Youtube channel consistenly over a month, you can apply to monetize your Youtube account. This is when you can run ads and get paid on a ‘Per View’ basis.
Other ways of monetising are sponsorship from companies, appearance fees, and sponsored content. All are hard work – and it doesn’t come easy – but it doesn’t really cost anything but time to set up – so why not!