Sandy Hook Promise recently launched a video about a student who finds himself starting an unexpected relationship as the school year ends.
Or so we thought.
The two minute PSA was made by BBDO New York. The video “Evan”, starts with a budding romance, complete with a sentimental folk song for that romantic feeling in a high school setting – and then a completely disorienting ending.
One would think..
How come no one saw it coming?
This video will definitely give you chills..
In an interview with FOX 61, Nicole Hockley, the managing director for Sandy Hook Promise, shares how she feels about the PSA.
“Almost 4 years after the tragedy that struck Sandy Hook Elementary School, there continues to be no reduction in the number of gun violence acts committed each and every day,” Hockley said.
Nicole Hockley lost her first-grade son, Dylan, in the Sandy Hook massacre that happened four years ago..
“Knowing that my son’s death was preventable but no one recognized the signs and was able to connect them to give the shooter help that’s part of what drives me to ensure that other families don’t suffer this same tragedy,” she added.
Sandy Hook Promise is a non-partisan, non-profit organisation which was created by family members affected by the 2012 mass shooting at Sandy Hook Elementary School in Connecticut.
Through this ad, they are hoping to prevent gun-related deaths.
The organisation aims to prevent gun-related deaths through educational and mental health programs as well as advocating for the passage of gun safety laws.
Gun violence is preventable if you know the signs, but can be easy to miss if you don’t know what to look for.
Find out more about their KNOW THE SIGNS PROGRAM here!