15 Best Online Maternity Stores in Australia and Overseas

6 min read
15 Best Online Maternity Stores in Australia and Overseas

Our list of the 15 Best Online Maternity Stores both in Australia and Overseas

Just cause you are ‘Up the Duff’ doesn’t mean you can’t dress stylishly!  Even though maternity wear is only worn for a relatively short period of time, it is still good to have a few good quality and comfortable pieces that you can wear for any occasion that comes up. Here is our list of the best Australian online maternity stores.

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More Reading: Where to Buy Cheap Maternity Clothing in Australia

1. List of Designer and Premium Maternity Stores

Soon Maternity

Soon Maternity is an online maternity store that sells premium designer branded maternity wear.  They have ranges covering workwear, eveningwear and nursing wear to take women through pregnancy and nursing and beyond.

We particularly love their ‘Overbelly Skinny Jeans’ which are so practical for work and play (and the few months after baby has been born).

Ripe Maternity

Based in Melbourne, Ripe Maternity is a brand of maternity wear that has support undergarments, nursing tops, adorable overalls and maternity jeans.

We really love their Richie Nursing Tees.

Stockists of Ripe Maternity:

Maive & Bo

Maive & Bo make maternity wear for women interesting.  No more boring tent dresses, they are a fashion-forward brand and offer both maternity wear and nursing clothing in bright and bold colours. They also have a great range of maternity workwear.

We love love love the Luella Maternity & Nursing Dress (pictured below). It’s both beautiful and practical.

Isabella Oliver

Isabella Oliver Maternity is special because not only does it stock high-quality designer maternity wear that is ethically made, they also have a pre-loved section for Mum’s who value sustainable maternity wear for their pregnancy.

15 Best Maternity Stores

Seraphine Maternity

Seraphine Maternity is an online maternity store that has Designer Maternity wear for the fancy Mum-to-be.  Seraphine dresses celebrities including the Duchess of Cambridge with high-quality high-end maternity wear. We love their ‘Bump Kit’ with four must-have maternity styles!

Best of all, they have an online outlet store worth checking out!

Bamboo Body

If fabric quality and softness are important to you then you can’t go past bamboo.  It is soft, breathable and feels so soft against your skin – so it is perfect for when you are pregnant and every little thing bugs the hell out of you. 

We love the range of Bamboo Maternity Wear from Bamboo Body, they have basics, workwear and classic pieces that will last pregnancy after pregnancy.

List of Affordable Maternity Wear

We also have an article on where to buy cheap maternity clothes in Australia – so don’t forget to check that one out.

Angel Maternity

Angel Maternity have simple maternity basics.  Practical garments in soft material.  Perfect for the Mum-to-be that doesn’t have a bomb to spend on maternity wear.  Lots of neutral colours and zip-front dresses.

Check out their range here >

Cake Maternity

Cake Maternity stock maternity underwear – nursing bra’s, stretchy undies, soft-cupped moulded bra’s and loungewear.  All the comfy items you can live in at home when no visitors are around!

Check out their range here >


Love2Wait is a Dutch maternity brand for the Millenial Mum-to-be.  They believe just because you’re expecting a baby, it doesn’t mean that your sense of style has to suffer. Their maternity jeans look like low-slung jeans – they don’t scream ‘baggy’.

Check out their range here >

Cotton On Maternity

Maternity basics at a fantastic price.  Maternity t-shirts, plain dresses, oversized jumpers and singlets.

See their range here >

Pea in a Pod

Australian made maternity wear that blends pregnancy with everyday style.  Each piece is made with luxe fabrications using natural fibres such as cotton, linen and bamboo – all manufactured here in Australia.

See their range here >

The Stork Nest

The Stork Nest doesn’t really sell maternity clothing as such but does have a huge range of belly bands, nappy bags, pregnancy journals and breastfeeding pillows.

136722 | Stay at Home

Check out their range here >


Mamaway is a premium maternity wear brand that assists Mothers in every step of their journey to parenthood.  They offer core-support corsets, baby carriers, maternity and nursing wear, all both pretty and practical.

Check out their range here >

93160 | Stay at Home

Brava Lingerie

Has a range of maternity bra’s stocking the best brands for Mums-to-be including Anita, Bravado, Cake, Elomi, Freya, Goddess, Hotmilk and Panache

Check out their range here >

Asos Maternity

Asos isn’t just a great brand for women’s fashion, it has a terrific maternity wear section as well, and very reasonably priced.  Has a great range of maternity workwear and formal wear as well!

Check out their range here >


PatPat is a daily deals sites for both Mum’s and Kids. Their pieces include loads of practical nursing shirts that are very inexpensive! They keep prices low as they are a direct link between you, the consumer, and the manufacturer – totally cutting out the middle man.

Check out their range here >

| Stay at Home

H&M (Maternity)

H&M’s business concept is to offer fashion and quality at the best price in a sustainable way. H&M has since it was founded in 1947 grown into one of the world’s leading fashion companies.

  • Has shipping across Australia
  • Stores across Australia (Sydney, Melbourne, Brisbane, Perth and more)

BooHoo (Maternity)

Boohoo has beautiful clothing and has a really lovely selection of maternity wear. Very basic and well priced.

Check out their range here >

Bloom Maternity

Bloom Maternity is a small Etsy based shop based in Margaret River, Western Australia.  She offers boho style maternity wear that is fitting, flowy and just beautifully different to other maternity wear.

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Check out their range here >

St. Frock – Maternity Edit

St. Frock is relatively new on the market and has a fantastic range of women’s fashion – but they include a really affordable maternity range too!  Definitely worth checking out.  Perfect for casual wear and workwear.  They also have a breastfeeding-friendly range!

See their range here >

St Frock AU

We add to our list of Australian Online Maternity Stores all the time!

If you have a maternity brand to add to our list, please drop us a line at [email protected]

About Author

Jody Allen

Jody is the founder and essence of Stay at Home Mum. An insatiable appetite for reading from a very young age had Jody harbouring dreams of being a pu...Read Moreblished author since primary school. That deep-seeded need to write found its way to the public eye in 2011 with the launch of SAHM. Fast forward 4 years and a few thousand articles Jody has fulfilled her dream of being published in print. With the 2014 launch of Once a Month Cooking and 2015's Live Well on Less, thanks to Penguin Random House, Jody shows no signs of slowing down. The master of true native content, Jody lives and experiences first hand every word of advertorial she pens. Mum to two magnificent boys and wife to her beloved Brendan; Jody's voice is a sure fire winner when you need to talk to Mums. Read Less

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