List of Online Maternity StoresNeed Maternity Clothing? Here's where to go!

List of Online Maternity Stores

 Just cause your are ‘Up the Duff’ doesn’t mean you can’t dress stylishly!  Even though maternity wear is only worn for a relatively short period of time, it is still good to have a few good quality and comfortable pieces that you can wear for any occasion that comes up. Here is out list of the best Australian online maternity stores.


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Smooch Baby

  • Ships from Australia

Smooch Baby has a range of maternity clothing, pregnant support bands, prams and feeding items.

My favourite item is this double chaise kids lounge!

Cake Maternity

Cake Maternity has a beautiful range of wire and seam-free nursing bra’s (that aren’t all beige and boring), sleepwear, maternity swimwear and nursing pads.

  • Offers 10% off your first order if you sign up to their newsletter

Soon Maternity

  • Ships from Australia
  • Ships Internationally

Soon Maternity sells premium designer branded maternity wear.  They have ranges covering workwear, eveningwear and nursing wear to take women through pregnancy and nursing and beyond.

  • Maternity Activewear
  • Premium Jeans

Soon Maternity Store Online Deals:

One-Shoulder Frill Swimsuit

The Stork Nest

The Stork Nest doesn’t really sell maternity clothing as such but does have a huge range of belly bands, nappy bags, pregnancy journals and breastfeeding pillows.

  • No physical store
  • No Afterpay


Seraphine Maternity

Designer Maternity wear for the fancy Mum-to-be.  Seraphine dresses the celebrities including the Duchess of Cambridge with high quality high end maternity wear. We love their ‘Bump Kit’ with four must-have maternity styles!


The London Bump Kit includes a maternity dress, vest, leggings and skirt.  From Seraphine Maternity

Queen Bee Maternity

Queen Bee Maternity is the ‘Mother’ of all maternity stores.  It has the latest in maternity fashion, nursing wear, baby shower gifts and designer labels.  Queen Bee also has a great range of post-maternity products such as stomach wraps and corsets.

  • Has Afterpay
  • Deal: Use the code 10TRIM for 10% off
  • No physical stores


Mamaway is a premium maternity wear brand that assists Mothers in every step of their journey to parenthood.  They offer core-support corsets, baby carriers, maternity and nursing wear, all both pretty and practical.

  • Has Afterpay
  • Has physical stores (Chatswood, Burwood, Randwick)

Isabella Oliver Maternity

  • Ethical Maternity Wear
  • Based in the United Kingdom

Based in the United Kingdom (but ships worldwide), Isabella Oliver Maternity is special because not only does it stock high quality designer maternity wear that is ethically made, they also have a pre-loved section for Mum’s who value sustainable maternity wear for their pregnancy.

We love their Finley Maternity Dress (in beautiful pomegranate) modelled by 29 week pregnant Catja.

Finley Maternity Dress

Brava Lingerie

Brava Lingerie – Has a range of maternity bra’s stocking the best brands for Mums-to-be including Anita, Bravado, Cake, Elomi, Freya, Goddess, Hotmilk and Panache

  • Has Afterpay


Asos Maternity

Asos isn’t just a great brand for women’s fashion, it has a terrific maternity wear section as well, and very reasonably priced.  Has a great range of maternity workwear and formal wear as well!


PatPat is a daily deals sites for both Mum’s and Kid’s. Their pieces include loads of practical nursing shirts that are very inexpensive! They keep prices low as they are a direct link between you, the consumer, and the manufacturer – totally cutting out the middle man.


H&M (Maternity)

H&M’s business concept is to offer fashion and quality at the best price in a sustainable way. H&M has since it was founded in 1947 grown into one of the world’s leading fashion companies.

  • Has shipping across Australia
  • Stores across Australia (Sydney, Melbourne, Brisbane, Perth and more)

BooHoo (Maternity)

Boohoo has beautiful clothing and has a really lovely selection of maternity wear.
  • Has Afterpay
  • Shipping across Australia

Bloom Maternity

Bloom Maternity is a small Etsy based shop based in Margaret River, Western Australia.  She offers boho style maternity wear that is fitting, flowy and just beautifully different to other maternity wear.  image 0



Momiform is a US based maternity store ensuring Mums-to-be look and feel great during pregnancy and then nursing.  They have versatile pieces that can be worn even when you aren’t pregnant!  I particularly love their comfy looking Mommy Jumpsuits!

Fun 2 BE Mum

Based in Poland Fun 2 BE Mum ships worldwide, Fun 2 BE Mum is a highly rated shop run via Etsy (over 6600 sales with 5 Stars) that has comfy, practical every day wear for expecting Mumma Bears.  Established in 2011, the owners knew how expensive it is to buy maternity fashion so started her own store.

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We add to our list of List of Australian Online Maternity Stores all the time!

If you have a maternity brand to add to our list, please drop us a line at [email protected]


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