A Basic Guide to Selling in a Market

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  • A Basic Guide to Selling in a Market

Do you sew, bake or create unique crafts, treats or gifts that you would like to sell? Then why not take the plunge and apply for a stall at your local market? Markets are generally held on the weekends, either in the morning or for the entire day. You will need to register your market and your product with the market administration which can be done in person, online or through an application form depending on what market you are attending. It is actually relatively easy to get involved in selling your products through the local markets and a great way to get your name out there and have some fun doing it. Below is a quick guideline to what you will need:

Where to Sell?

Well it really depends on what your selling.  There are many options, you can try your local farmers market to start with.  But there are loads of other options too.  There are many Baby Markets that travel around (if you are selling something for Mums) but also online markets such as Etsy.  There are quite a few good Australian online markets too!

Products

First things first, you need something to actually sell. Make sure you have enough of the item to fill up a table.  Whether you  make your product yourself, import it or on-sell, have a wide selection and a little of everything.

Displays

You will need a way to display your items. You may wish to get gift boxes or gift bags to display the products. You can buy jewellery displays, coat hangers, brochure displays, mannequins and heads, and all other types of displays online or you can think outside the box and look around the house for spare boxes, containers and other items that may work just as well.

Gazebo

In order to protect your customers and your products it is a good idea to invest in a pop up gazebo. Aim for one measuring around 3 x 3 meters. You can expect to pay around $100 to $250 new for one of these items.

Trestle Table

A Trestle table gives you a place to display your products. You can pick up a cheap folding one that will measure around 3×3 meters long at Kmart for around $50.00. However, any camping or hardware store will sell these tables. Choose a colourful tablecloth to place over the table that will complement your display and products.

Cash Access

You will need to have a way to keep track of your sales. You can look into getting an eftpos machine but many market stallholders will only accept cash and thus many buyers come prepared. Just make sure you have enough petty cash and change to meet the needs of your customers.

Public Liability Insurance

All market stall holders will need public liability insurance which is fairly easy to obtain online. You can get it through some of the main insurance companies out there such as Allianz and AAMI. You can expect to pay around $200 per year for $10 million in public liability insurance. This will protect you in the event of a death or accident from your products.

Seats

Pick up a couple of foldable camping chairs so you can sit down in between sales

Bins

Keep your products safe and organized during the drive to the market and make packing up a breeze with waterproof containers to store all of your items.

Sign and Business Cards

You will need to create a business name, cards and a sign for your table which can be done through a local business centre or online through companies such as Vista Print. Allow three weeks for delivery of your product.

Motivation

Finally, the biggest thing you need is the desire to do it. If you have always wanted to try something like this, then now you know exactly how to do it!

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