Free Online Marketing Courses
Facebook advertising is an important part of marketing, and this course will walk you through the process. From creating a Facebook page to engaging people and growing your audience, creating ads and deals, and more, this covers everything!
Learn how to create a Facebook Page for your business or organization. This course is great for those who have a Facebook business Page and have had a hard time figuring out how to engage people through it and for those who are brand new to Facebook and need to know where to begin.
We will start at the beginning by creating a new Facebook business page and walk through the process of editing that page, adding content, posting updates, inviting friends, growing our audience, creating deals, ads and much more.
At the end of this course, you will learn how to create a Facebook business page from scratch. I will do my best to visit this course and respond to questions in a timely manner. I will also do my best to post updates from time to time to keep this course content fresh.
If you have a website that you need to publicise, in this online course, you will learn basic SEO, conversion optimization, content marketing and PPC, email marketing, affiliate marketing, analytics, and a lot more. This course is meant for newbies to marketing websites on the internet. The students of this course will gain a basic understanding of the majority of internet marketing tactics and gain a better understanding of what options are available. This course probably isn’t for you if you have worked in internet marketing for some time and understand all of the foundational elements.
Do you want to know how to use digital tools in the internet, smartphones and 3D printing to market your product? Enrol in this subject which is taught by Aric Rindfleisch from Illinois University. This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Brand engagement is vital for a business to be stable in a long run. Now that communication is provided by technology, it becomes easier to people to engage with your brand. Learn how to communicate with people in this 3-4 week course by Curtin University.
Want to learn how to get people to engage with your brand, but not sure where to begin?
Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.
In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.
This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.
This 6-week course will teach you how to evaluate evidence to support new existing marketing strategies, identify best strategy for different stakeholders and give them tools to evaluate the impact of their marketing activities.
Evidence-based marketing provides the knowledge and skills needed to navigate the brave new world of digital marketing, to develop a marketing mix, and to create cost-effective marketing strategies that cut through the clutter.
There are plenty of courses that will teach you the principles and practices of marketing, and plenty of books that will introduce you to the next “big” thing. This is particularly true in the Internet age, with new digital marketing opportunities seeming to appear daily. Some have even questioned whether the basic principles and practices of marketing still apply in this new digital world.
Drawing on the evidence-based framework, this marketing course teaches managers how to evaluate the evidence in support of new and existing marketing strategies, guiding them to identify the best strategy for different stakeholders, and giving them the tools to evaluate the impact of their marketing activities.
The knowledge and skills developed in this course are an important addition to the arsenal of marketing analysts, emerging and established marketing managers, and market-oriented entrepreneurs.
This course is part of the Evidence-Based Management MicroMasters Program.
By the end of this course, students will be able to:
- Establish the relevant stakeholder groups that their organization needs to address in their marketing activity.
- Justify the choice of target audience for marketing communication.
- Integrate stakeholder knowledge and communication to solve customer needs.
- Deliver effective communication that reflects the complexity of real-world stakeholder issues.
More Reading: 50 Ways to Grow Your Facebook Page
This course will teach you how to apply the concepts of advertising and marketing to identify and establish brand positioning and values to build costumer’s equity. It also helps you how to evaluate brand equity management.
In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.
You will learn how to:
- Develop a framework to identify and establish brand positioning and values to build customer based brand equity
- Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
- Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
- Design specific strategies that focus around extending, revitalising and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).
The branding landscape is fast-paced and continually changing, yet is a stimulating and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.