5 Tips On How To Register A Business Name

4 min read
5 Tips On How To Register A Business Name

So you’re going into business for yourself, congratulations!

You’ve got your ABN and a brilliant idea and you’re so excited, next comes registering yourself a business name.

This can be harder than it sounds because you need to have something individual and different to everyone else’s but you also want something catchy, appealing and that relates to your product or service. Then you need to consider things like domain names, email addresses, trademarks”¦ the list just goes on!

The best thing to do before considering any of these things is come up with some ideas; make a list of a few names that you like and that relate to what your business is all about. The more good ones you can come up with, the better, as you may find several of them are already taken or too close to what someone else has to distinguish yourself as a separate entity. Compromise and creativity may be necessary.

Once you have your list, it’s time to start searching and there are several searches that are worth doing.

1. Google all of the names you’re thinking of.

This is to see if anyone similar pops up, even in other countries, as this may affect things like copyrights, trademarks and domain names just to name a few. You may be thinking that you don’t need copyrights and trademarks, but you never know, don’t limit yourself.

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2. Check out the ASIC website here.

Search the database of business names in Australia and find out if your favourites are available.

ASIC | Stay at Home Mum.com.au

3. Jump on one of the many domain name registry services available.

Search for domains that will match your business name. It is best to get a .com and a .com.au as this will ensure you get the biggest majority of your potential website traffic. Think how many times you’ve forgotten the .au, if forgetting this sends your potential customers to another website, you could be losing out. Depending on what kind of business you are running, you can also get .net, .net.au, .org and lots more.



Common Domain Name Businesses include:

4. If you’re going to use a provider like Gmail for email check that out too.

Make sure you can get addresses you’re happy with that match up with your business. Otherwise, you can always get email through the provider that hosts your website and have something like [email protected].

bigstock 134478467 | Stay at Home Mum.com.au

5. Start a Facebook page for your business.

If you’re planning to start a Facebook page for your business, search for the name you plan to use on Facebook too, just to make sure it’s not already being used by someone. It’s also worth checking out Twitter, Instagram and any other social media platform you plan on using for advertising and exposure. In such a huge network such as these, it is important to be as unique as possible so you’re easy to find and interact with.

Once you’ve done all of these things and have a name that is special to you and your business and unique in all of the above mentioned places, then it’s time to jump in with both feet and fill out your registration form to get your very own business name.

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First, you need to sign up for an ASIC account here then you can proceed to register your chosen business name here.

When you pay to register your business name, you have a choice of paying for one year or three years. One year will set you back $33 and three years, $76. For more details on paying for your registration, look here. It is also worth noting that if your registration application is unsuccessful, you don’t get your money back.

Have you registered your own business name?

business name | Stay at Home Mum.com.au


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About Author

Jody Allen

Jody is the founder and essence of Stay at Home Mum. An insatiable appetite for reading from a very young age had Jody harbouring dreams of being a pu...Read Moreblished author since primary school. That deep-seeded need to write found its way to the public eye in 2011 with the launch of SAHM. Fast forward 4 years and a few thousand articles Jody has fulfilled her dream of being published in print. With the 2014 launch of Once a Month Cooking and 2015's Live Well on Less, thanks to Penguin Random House, Jody shows no signs of slowing down. The master of true native content, Jody lives and experiences first hand every word of advertorial she pens. Mum to two magnificent boys and wife to her beloved Brendan; Jody's voice is a sure fire winner when you need to talk to Mums. Read Less

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