Using Instagram to become a mom influencer and start your own stay-at-home mom blog is a great way for moms to share their everyday life, their tips and tricks that they have learnt over time, and their emotional experiences with audiences from all over the world.
Not only does it allow you to cherish and share every moment you spend with your kids, it also gives you financial freedom and becomes a good source of income if your blog does well.
Listed below are a few steps that can stay-at-home mothers can follow to create their own successful blog on Instagram:
1. Brainstorm for a name and a relatable bio
This is crucial as this is the first thing an individual is likely to read when they come across your profile on Instagram.
Your blog’s name and your username should be cohesive with each other and should be indicative of what your blog is likely to be about. Your bio should also be carefully written and it should introduce yourself, what you do, and hint on a few snippets about your life. For instance, if you have twins, you may add “Mom of twins” to your blog; if your child has a special ability, you may add that to your bio as well.
2. Follow other mom blogs that resonate with you
In order to show up in relevant users’ “Accounts you should follow” list, your Instagram profile should be similar to other popular mom blogs.
Hence, you should follow mom blogs and parenting influencers that are similar to the content that you plan to put out and those who inspire you. Try not to follow irrelevant blogs as it may contribute to your profile and on your experience on Instagram poorly. Focus on following both micro-influencer accounts and hugely popular pages as well.
3. Create a content schedule
You should create a monthly content calendar and figure out how often you will post in a week. You should ensure quality over quantity, and focus on ensuring consistency in your posting schedule. You can design your schedule around the frequency of your posts, the posting times and the content that you will be posting on particular days. You may also have specialized segments over the week, and have segments like “Tips for Thursdays” or “Monday Motivation” for instance. Your content schedule should also include a marketing schedule, and if you feel you aren’t too equipped in this field, get help from https://firstpage.com.au/instagram-advertising/
4. Focus on creating valuable content
While you may think that posting cute pictures of your child is enough for content on your blog, it is in fact not enough. In order to create a popular blog and monetize it, you should build a brand around your blog and you should post content regarding your daily life, your family’s OOTD, how you work around the home, organizing solutions, parenting tips and hacks, etc. You should also focus on communicating body positivity postpartum, speak about postpartum depression, health and wellness, and home décor.
While conceptualizing and creating a stay-at-home mom blog, you would have to go over a lot of small details and determine exactly what you are hoping your blog would achieve.