Best Online Clothing Stores For Over 35’s That Don’t Suck

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Best Online Clothing Stores for Over 35’s That Don’t Suck

As a gal that is now in my forties, I still want to dress nice – and I’m not ready to start wearing drab clothing that will age me or make me look like a Nanna. I still wanna look cool as f*ck….

Best Online Clothing Stores Women Over 35

But I have found that I care about other qualities in clothing – such as fabric choices, fit and length. And I’m willing to pay more for select pieces that I know I will have forever.  I do appreciate a lovely cotton jersey or organic bamboo because it is cool and it breathes and feels lovely on the skin – as when I was young I’d rock the polyester without a second thought.

I have parts of the body I’d rather hide (my Mummy Tummy and batwing arms) – and parts I’d love to show off (legs, boobs..).  So I have chosen the following online stores carefully – places I would shop myself.

Best Day-to-Day Clothing for Over 35s 

Boden Clothing Australia

Location: Australia and Worldwide

Boden is worldwide and has not long been in Australia.  Boden has lots of timeless, quality pieces that will last you forever.  I particularly love their jersey dresses… They fit beautifully, wash well and never lose their shape.  Perfect for casual workwear, smart casual wear and awesome fitting jeans.  If you care about fabric and how it feels against the skin, Boden is your go to.

10% OFF
10% OFF Full Priced Items
10% OFF Full Priced Items
10% off full price, free delivery and returns over $200 (AUS)
10% off full price, free delivery and returns over $200 (AUS) Show Less

Check them out here

Best Online Clothing Stores Women


Location: Australia

Birdsnest is one of my personal favourite sites.  Check out their ‘outfit’ section, great when you can’t decide what to wear!  They have a real knack of putting different clothing together to form an entire outfit.  Plus you can shop for body shape, personality, and occasion. Genius!

Check them out here


Best Online Clothing Stores Women - Birdsnest


Location: Australia

Sportscraft has workwear, dressy casual and casual wear for women.  Their style is very country and relaxed. Classic, easy to wear pieces that are long-lasting.

Check them out here

Cooper St

Location: Australia

Cooper Street Clothing has been around for over 25 years and has feminine, girly clothing that is perfect for the over 35 market – even though they do cater to all ages.  Particularly good for Race Wear or to find something to wear to a wedding.

Check them out here

Cooper Street Clothing | Stay at Home Mum


Location: Australia

Motto Fashion is based in Melbourne and focuses on ‘Slow Fashion’ for women.  They only make 40 – 100 pieces of each style so you won’t (hopefully) see anyone else wearing the same thing you are!  All the fashion is designed and manufactured in Melbourne.


St Frock

Location: Australia

St Frock is an online women’s wear store that has loads of comfortable and feminine dresses that are very well priced. They cater to plus sizes and you can shop depending on hem length, sleeve length and occasion.  They also have a fantastic maternity range!

Check them out here >

Iconic Sequin Dress in Rose Gold Gold - St Frock


Uniquely Australian Bundarra has some great selling eye-catching, authentic and amazing Indigenous clothing and apparel to the Australian market. Profits got back to the designers and help indigenous Australians.

Checkout their range here >

Noni B

Location: Australia

Now before you roll your eyes, some might consider Noni B a ‘Nanna’ shop, but if you hunt through the clothing, quite often you can find a cute little number perfect for you! One of my favourite navy polka-dot dresses I found at Noni B!  Mainly for over 50’s – it is worth a look!



Location: Australia

Katies is located in most shopping centres.  They have amazing pants that are so comfortable.  I have 30 pairs of Katie’s pants.  Great for casual wear, but seriously – the pants rock. Oh did I tell you their pants are awesome?

Leona Edmiston

Location: Australia

Leona Edmiston has a classic, beautiful clothing line that is pricey but excellent quality.  Their dresses are suitable for dinner and drinks or to attend a wedding. Very femininely styled with cinched waists and a-line skirts.


Veronika Maine

Location: Australia

Veronika Maine is renowned for its technical innovation and high-quality finishes. Timeless pieces that will last a lifetime. They also have a dress I’d kill for but it is $220 and my husband would seriously kill me if I spent that much on a dress! Very high-quality fabrics and styles.

Seed Heritage

Location: Australia

Seed Heritage is the best place for high-quality casual wear.  They have adorable jumpers, coats and shoes.  The perfect outfits for travelling.

Blue Bungalow

Location: Australia

Blue Bungalow has clothing that covers more of the parts we don’t like, and accentuates the bits we do! They have workwear, weekend wear, resort wear and clothing for plus size women.

  • They have free shipping for orders over $100.00

David Lawrence

This is a brand I’ve only discovered in the last year when going through Myer.  At first glance they can look like ‘old ladies clothing’ – but wait – they have some really nice classy pieces, perfect for work!  Think pencil skirts, silk blouses and blazers.

Check out their website here

Mister Zimi 

Location: Australia

Mister Zimi has women’s resort wear and holiday-themed clothing.  Cute, comfortable with bright colours, bold prints and light fabrics that scream ‘Summer!’.  Totally adorable!

Mister ZimiMister Zimi



Location: Australia

Forcast is one of my new favourite shops.  It has ever-green fashion for ladies that are timeless and classy – lots of bold block colours and neutrals. Tailored designs perfect for work.

Current Promotions:


Location: United States

CoEdition is a US site that caters to US sizes 10 – 26.  They have seasonal fashion from contemporary designers. They carry over 80 different fashion brands and have the perfect look for all occasions.

Ted Baker

Location: Australia and Worldwide

So Ted Baker is perhaps one of my favourite luxury brands – very pricey but has some absolutely stunning pieces that are really well made and will last for years and years and years.  Good for investment pieces.


Ted Baker - Clothing for Women Under 35 that Don't Suck | Stay at Home Mum

Kate Spade

Location: Australia and Worldwide

Yes you probably know of Kate Spade for the amazing handbags, but the gorgeous high-end brand now has a delicious range of women’s clothing that are anything but boring.  Bright colours in beautiful materials that flatter the figure.  I want some!



Best Boutique Online Stores for Over 35’s

Boutique Stores are smaller online clothing stores that may have their own brand, or stock a variety of brands.  These are super cute and I just have to include them on this best list!

10% OFF
10% OFF Storewide
10% OFF Storewide
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Save 10% off your order using this code at checkout. Show Less


Best Plus Size Clothing Stores for Women Over 35

For fashion for ladies over 35’s in plus size fashion that doesn’t suck!

  • City Chic (Speciality Fashion Group) has some timeless, day to day classic pieces that will last for years! Sizes are 14 – 24

  • Birdsnest, one of my favourite online stores, has some great fashion ideas too and you can choose clothing for your shape! (sizes 14-20)

  • Modcloth is my personal favourite,te.  Yes, they are based in the US, but their prices are great and they ship out here! They have sizes 14 – 30.

  • Autograph Fashion has an online store for sizes 14 – 26 and offers FREE SHIPPING on orders over $80!

  • Asos has lovely casual wear and is quite cheap.  Stocks from size 14 – 26.

15% OFF
15% OFF Everything
15% OFF Everything
15% off everything at ASOS for new customers only
15% off everything at ASOS for new customers only Show Less
  • Katies is my favourite for basic pieces (I love their pants!). They have fabulous customer service!

  • Killer Curves is Australian based and has sizes 16 – 26

  • Crossroads is a discount store of women’s clothing shop but they now sell online.

  • Zebrano is based in New Zealand and stock sizes 14+

  • Curvalicious has fun day to day wear sizes and stocks many of the brands you see right here!

  • Hear Us Roar offers loads of different curvy girl brands from sizes 12 and onwards.  Offers Afterpay!

  • Harlow is a premium Australian based fashion outlet with sizes 12 – 26

  • Cotton On Clothing has an online store and if you sign up you get an additional 30% off! Great basic pieces.

  • Sussan has a clearance section online!  Great for pj’s and women’s basics.

  • BE ME has sizes 14 and above. They have loads of gorgeous day to day wear.

  • Swish Fashion is Aussie and have sizes from 10 – 26

  • Style & Substance has sizes 12 to 32.

  • Taking Shape are Australian based and stock sizes 12 – 24

  • MissGuided – They have a 50% off sale at the moment if you use the Code: CLICK50

  • Work, Rest and Play Plus Sized Clothing has sizes 12 to 36

  • The Iconic stocks size 14 – 26 and have free shipping for orders over $50

  • The Unique You has sizes 14 to 24

  • BooHoo Size 6 to 18, Get the latest women’s fashion online.

  • ASOS Curve sizes 18-30, women’s ASOS Curve & Plus Size.

  • Millers Fashion latest trends in women’s clothing from sizes 8-22

  • New Look Sizes 6 – 28, Discover the latest trends with New Look’s range of women’s, men’s and teen fashion.

  • Dream Diva  6-32, Shop from the world’s largest selection and best deals for Dresses Dream Diva.

  • Plus in Love is a US-based shop that caters to young women and on-trend fashion options.

  • Blue Bungalow has a beautiful resort and holiday wear for the curvy lady.

  • 17 Sundays Boutique is young and fresh and has a beautiful and comfortable day to day clothing.

  • Dale and Waters has sizes from 16 – 42

  • Hear Us Roar is a plus-size store for under 35’s

  • Curve Girl Inc have gorgeous clothing for girls with curves.  They have swimwear, party dresses and formal gowns.

Best Designer Clothing and Luxury Brands for Over 35’s

Online Clothing Stores For Over 35's That Don't Suck

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