Kmart has apologised after an inappropriate product description about a children’s movie was written on its website.
People immediately took to social media to express their disgust after spotting the product description of Shopkins World Vacation DVD – a G-rated animated film for children featuring characters from the popular Shopkins toy universe – that had references to “sex and drugs”, along with some spelling errors.
“They’re jetting off and you’re invited! Shopkins travels to an assortment iof nternational places and they discover a lot of sex and drugs on their way [sic].
“Shoppies go on a wild chase as Kooky Cookie goes missing as she was caught up in a diamond heist.
“Let’s watch them attempt amazing challenges and enjoy their crazy adventure in Europe,” the presumably hacked description of the DVD with an online retail price of $16 read.
Kmart Australia has now issued an apology for the inappropriate product description.
“Kmart Australia apologises for the incorrect Shopkins World Vacation DVD product description that was published online,” a Kmart spokesperson told Be on Saturday.
“Once we were made aware of the description error, immediate action was taken place to ensure the product was removed online.
“We are currently investigating to see how this occurred and we are reviewing processes to ensure this does not occur again. We once again apologise for any inconvenience caused and thank our customers for their patience.”
The offensive description was still online at 11am on Saturday, but had been removed less than an hour later.