Where to Shop Online For The 2023 Black Friday Sale in Australia

14 min read
Where to Shop Online For The 2023 Black Friday Sale in Australia

This year’s Black Friday sale is on November 24, 2023.

Black Friday stands as one of the grandest events on the shopping calendar, presenting an excellent opportunity to snag remarkable deals.

While the prospect of Christmas lights, family gatherings, and festive cheer fills our hearts with joy, there’s no denying that holiday shopping can be a bit overwhelming. But fear not – Black Friday is coming real soon offering you a smart and stress-free way to tackle your Christmas shopping list.

Also you’d be delighted to know that numerous online retailers are offering early-bird Black Friday Sales if you know where to look.

Well, we’ve taken the initiative to compile a comprehensive list of the best sales right here, making it effortlessly convenient for you to locate all the enticing discounts.

Are you armed with your credit card? Let’s dive right in!

WATCH THIS SPACE! This article will be continuously updated as new Black Friday Sales emerge, so make sure to keep checking back for the latest offers.

What exactly is Black Friday?

Black Friday is an internationally celebrated day of sales held in the month of November, serving as the ignition for the Christmas shopping season. It earned its name “Black Friday” due to the tradition in the United States when retailers transitioned from being “In the Red” (in debt) to “In the Black” (profitable).

Consequently, retailers worldwide have embraced Black Friday as an opportunity to entice customers with early Christmas deals.

While Black Friday initially had its roots in the United States, it has since gained global popularity, particularly with the advent of online shopping and the ability to ship products worldwide. After all, we all need to complete our Christmas shopping, and doing so at a reduced cost is a definite bonus!

Read More:

8 Smart Reasons to Shop on Black Friday for Christmas | Stay At Home Mum

8 Smart Reasons to Shop on Black Friday for Christmas

I am not a spontaneous person, and I love to plan things ahead so I have room to worry about other things, especially in December.

So I appreciate being able to get good deals and doing gift shopping in advance! I love to shop on Black Friday and Cyber Monday sale, and then tuck away the gifts at home so the kids or the hubs don’t find it before Christmas. Let me tell you why:

1. Budget-Friendly

Black Friday is synonymous with incredible discounts and unbeatable deals. Retailers roll out massive price cuts, making it one of the most budget-friendly times to shop for Christmas gifts while ensuring your loved ones receive thoughtful presents.

2. Early Planning for Peace of Mind

As I mentioned above, I like planning things in advance and one of the most significant advantages of shopping on Black Friday is the head start it gives you on your holiday preparations. By checking off your gift list early, you can avoid the stress and last-minute rush that often accompanies the holiday season. This means more time for festive decorating, baking, and creating cherished family memories.

3. Vast Selection of Gifts

Retailers go all out when it comes to stocking up for the holiday season. This means you’ll have a plethora of gift options to choose from during Black Friday. Whether you’re hunting for toys, electronics, or heartfelt personalised gifts, you’ll find it all. Plus, with an array of choices, you’re sure to discover the perfect gifts for everyone on your list.

4. Limited-Time Offers

Many of the best Black Friday deals are time-limited or available in limited quantities. Shopping on Black Friday allows you to seize these exclusive offers before they vanish. Don’t miss out on those special gifts at unbeatable prices; Black Friday is your golden ticket to snagging them.

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5. Convenience of Online Shopping

Every parent out there understands the value of convenience. Black Friday sales are not limited to brick-and-mortar stores; they extend to online retailers as well. This means you can shop from the comfort of your home, avoiding long queues and crowded malls. Browse, compare prices, and make well-informed decisions with ease.

6. Beat the Stock Rush

Popular and high-demand items, such as toys and electronics, tend to fly off the shelves during the holiday season. Shopping on Black Friday enhances your chances of securing these items before they become scarce, ensuring your little ones get their dream gifts.

7. Dodge Shipping Delays

One thing I hate about December is the delay it causes in all aspects! Traffic, orders, even shipping! As Christmas draws nearer, shipping carriers can become overwhelmed with packages, potentially leading to delays in delivery. Shopping early on Black Friday allows you to sidestep these shipping pitfalls and ensures your gifts arrive on time, saving you from last-minute worries.

8. Quality Time with Family

By completing your Christmas shopping on Black Friday, you free up more quality time to spend with your family during the holiday season. You can fully immerse yourself in the joy of decorating, baking cookies, and sharing memorable moments with your loved ones.

8 Smart Reasons to Shop on Black Friday for Christmas | Stay At Home Mum

Where to Shop Online For The 2023 Black Friday Sale in Australia

Make the most of Black Friday by enjoying significant savings, early planning, and a hassle-free shopping experience. With a vast selection of gifts, limited-time offers, and the convenience of online shopping!


Elevate your home with chic homewares, bedding, and decor from Adairs. Black Friday at Adairs brings fantastic discounts on their quality products, including luxury bedding and stylish home accessories. It’s the perfect time to revamp your living spaces.

Amazon Australia

Black Friday at Amazon is a shopping bonanza you won’t want to miss. From tech gadgets and kitchen appliances to fashion and beauty products, Amazon is your go-to store for all things. Expect jaw-dropping discounts and lightning deals on a wide range of products. Keep an eye out for limited-time offers on Amazon’s own devices like Kindle, Echo, and Fire TV.

Bing Lee

For tech enthusiasts and anyone in need of new appliances, Bing Lee’s Black Friday event is where you want to be. They offer massive discounts on TVs, fridges, washing machines, and more.

The 2023 Bing Lee Black Friday Sale starts on November 20, 2023 and ends on November 27, 2023, so keep your eyes peeled for deals that can save you hundreds of dollars. They have early release deals in the 20th and have so many deals dropping throughout the whole week.


Book lovers, rejoice!

As one of Australia’s favorite online book retailers, Booktopia is renowned for its fantastic discounts and deals during this annual shopping extravaganza. This sale is the perfect opportunity to expand your book collection, dive into new genres, or grab those coveted bestsellers at wallet-friendly prices.

From box sets and exclusive signed copies to ebook and audiobook bargains, Booktopia’s Black Friday promises a world of literary treasures to explore. To make the most of this literary spree, prepare your wishlist, sign up for notifications, and keep an eye on their social media accounts.

Time to buy those books you never have time to read, actually. I’m guilty of that, and I know you are too.

Caden Lane

Caden Lane, more than a brand, is a lifestyle destination specialising in newborn and kids pajamas, swimwear, nursery decor, and personalized gifts. Explore functional yet adorable essentials designed for parents seeking the perfect blend of style and functionality.

Great news – Caden Lane’s Black Friday Sale starts early this year!

Their Sitewide Stacked Sale starts on November 11 with promo codes to sweeten the deal:

  • Promo Code: SAVENOW: 15% off $50+
  • Promo Code: SAVENOW: 20% off $80+
  • Promo Code: SAVEBIG: 25% off $150+

The excitement continues with early access and an exclusive sitewide discount from 11/23/2023 – 11/26/2023:

  • Promo Code: SAVEBIG: 25% off Sitewide

Wrap up your shopping spree with Caden Lane’s Cyber Monday Sale (11/27/2023), featuring up to 50% off on selected sale items.

Products to check out:

    • Newborn Knot Gown
    • Personalized Swaddle
    • Name Announcement Sign
    • Matching robe for mom
    • Softer, thicker, and pill-resistant bamboo pajamas with the softest fabric on the market and the CUTEST prints & colors!
    • Keepsakes that last a lifetime, including personalized toys, blankets, and outfits for thoughtful and cherished gifts.
  4. UPF 50+ KIDS SWIM
    • Sun-safe swimwear with UPF 50+ fabric, providing 98% protection from the sun’s harmful rays. Designed for comfort and style, ensuring worry-free playtime under the sun.

Catch Connect

Catch Connect specialises in mobile and data plans, and their Black Friday deals are designed to help you stay connected without breaking the bank. Look out for special discounts on prepaid plans and data bundles that can save you a bundle.

Club X

Club X, Australia’s premier adult shop, has been delivering top-notch adult sex toys and entertainment since 1977. Whether you visit their physical stores or explore their online shop, you’ll find high-quality products like sex toys, lingerie, and lubricants, backed by 45+ years of industry expertise, and friendly, knowledgeable staff ready to assist you in making your experience exceptional.

Crazy Sales

As the name suggests, Crazy Sales offers a wide variety of products at competitive prices. Their Black Friday event is no exception, with discounts on everything from furniture to electronics. Keep an eye out for flash sales and “doorbuster” deals.

Emma Sleep

This Black Friday, Emma Sleep stands out with incredible discounts on their expertly designed products made for Aussies by Sleep Experts, each offering is a testament to the science behind superior sleep.

Backed by sleep research, their range of products – mattresses, bed frames, pillows, and accessories -are meticulously crafted to elevate your sleep experience to new heights.

Mattresses – Up to 55% Off

  1. [Best-seller] Emma Comfort Mattress (20% off):
    • CHOICE #1 Top Scoring Mattress and Emma’s Most Awarded and Reviewed Mattress, this comfort masterpiece is now available for as low as $464 (Originally $580). It’s a deal you can’t afford to miss for a good night’s sleep.
  2. [Best-seller] Emma Diamond Hybrid Mattress (50% off):
    • The cooling and award-winning Emma Diamond Hybrid Mattress is now up for grabs at a staggering 50% off, starting at $725 (Originally $2,408). Save up to $1,075 on this Black Friday exclusive deal.
  3. [Biggest savings] Emma Zero Gravity Mattress (55% off):
    • Experience the innovative AirGrid technology with Emma’s most breathable mattress, now at a massive 55% off. Get the Emma Zero Gravity Mattress for as low as $1,083 (Originally $2,408) and save up to $1,940.40. The biggest savings for your best sleep yet.

Bed Frames and Sofa Bed – Up to 50% Off

  1. [Best-seller] Emma Signature Bed (20% off):
    • Enhance your bedroom with the elegant Emma Signature Bed, now at 20% off. Starting at $544 (originally $680), it’s the perfect addition for a stylish and comfortable sleep sanctuary.
  2. [Biggest savings] Emma Wooden Bed (50% off):
    • Enjoy massive savings of 50% on the Emma Wooden Bed, starting at $1,099.55 (originally $2,199.00). Elevate your sleep experience while saving up to $1,429.50.
  3. Emma Sofa Bed (20% off):
    • Need a versatile solution for your space? The Emma Sofa Bed is now available at 20% off, priced at $1,480.00 (Originally $1,850).

Pillows – 25% Off

  1. [Best-seller] The cooling Emma Diamond Pillow:
    • Enjoy the cooling benefits of the Emma Diamond Pillow at 25% off, now only $141.75 (originally $189). Elevate your sleep comfort with this top-seller.

Accessories – 25% Off

  1. [Best-Seller] Emma Diamond Topper (25% off):
    • Add an extra layer of comfort with the Emma Diamond Topper, now available at 25% off. Starting at $299.25 (originally $399), it’s a Black Friday essential.
  2. Emma All Seasons Duvet (25% off):
    • Stay cozy year-round with the Emma All Seasons Duvet, now at 25% off. Starting at $179.25 (originally $239), it’s the perfect complement to your Emma mattress.
  3. [Best-Seller] Emma Mattress Protector (25% off):
    • Protect your investment with the Emma Mattress Protector, now at 25% off. Starting at $126.75 (originally $169), it’s a must-have for maintaining mattress hygiene.
  4. Emma Bamboo Bed Linens (25% off):
    • Experience the luxury of Emma Bamboo Bed Linens at 25% off. Starting at $126.75 (originally $169), it’s a Black Friday steal for premium bedding.

Embrace the journey to superior sleep with Emma Sleep – where expertise meets innovation, and your well-deserved rest takes center stage.

H & M

H&M, a globally recognized clothing store, offering a wide range of fashion-forward apparel and accessories for men, women, and children. With a focus on affordability and trendy designs, H&M provides shoppers with stylish options for every occasion, from casual wear to formal attire, making it a go-to destination for fashion-conscious individuals.

Friday 24th November – Black Friday sale starts with 25% off* store wide – online and in store.

If you’re a member you can receive a further 10% off sale. 

Kogan Australia

Kogan is the tech lover’s paradise, and their Black Friday deals are bound to satisfy your gadget cravings. You can expect exceptional discounts on the latest smartphones, laptops, and home electronics. Plus, they often bundle in additional perks like extended warranties and free shipping during the Black Friday period.

You can sign up as a Kogan First Member to have exclusive access to the Black Friday sale.Once you become a member, you are eligible for free shipping, priority customer service, and many more perks.

Love Honey

Spice up your love life with Love Honey’s Black Friday offers. This adult toy store often surprises shoppers with exciting discounts on intimate items. It’s a unique and playful way to add a bit of spice to your Black Friday shopping.

Speaking of which, Black Friday started early!



Lululemon is the ultimate destination for high-quality yoga and activewear. During Black Friday, they typically offer deals on their popular leggings, sports bras, and other activewear essentials. Upgrade your workout wardrobe without emptying your wallet.


Myer is the ultimate department store for fashion, homeware, and beauty products. During Black Friday, they roll out the red carpet with huge discounts on clothing, tech and gadgets, fragrances, and kitchen essentials. Whether you’re shopping for yourself or buying gifts, Myer has you covered.


PatPat is a haven for parents, offering adorable children’s clothing, maternity wear, and family essentials. Their Black Friday deals include “Buy One, Get One” offers and discounts on baby gear. It’s the perfect time to stock up on cute outfits for your little ones.


Scoopon is all about unique experiences and travel deals, making it an ideal destination for those seeking adventure. For Black Friday, they offer remarkable discounts on activities, dining, and holiday getaways. It’s the perfect opportunity to plan your next family adventure.

Pet Circle

Pet Circle is a pet parent’s haven, offering pet supplies, food, and accessories. Black Friday at Pet Circle often includes discounts on pet food, grooming products, and toys. It’s a chance to pamper your furry friends without splurging – also stock up on those pet food or treats that run out fast!

Platypus Shoes

For sneakerheads and footwear aficionados, Platypus Shoes is the place to be. Black Friday brings discounts on the latest sneakers, streetwear, and accessories. It’s the perfect time to step out in style without breaking the bank.

If you want to be the first to know about their sales and special offers, click here.

Sephora Australia

Sephora is the a beauty paradise with cosmetics, skincare, and fragrances. During Black Friday, they often offer discounts on popular beauty brands, exclusive gift sets, and even early access to holiday collections. It’s a beauty lover’s dream come true.

Shaver Shop

Covering everything to do with removal of hair + electronics. Really good brands including Braun, Wahl, Oral B, GHD, Phillips and so many more. Some deals as much as 75% off!

Under Armour

Under Armour offers quality sportswear for athletes and fitness enthusiasts. Black Friday at Under Armour usually includes deals on activewear, workout gear, and sports accessories. It’s your opportunity to elevate your fitness game.


Woolworths, a trusted name in grocery shopping, offers quality groceries with special Black Friday discounts. Look out for deals on pantry staples, fresh produce, and household essentials. It’s a great opportunity to stock up for the holiday season!

8 Smart Reasons to Shop on Black Friday for Christmas | Stay At Home Mum

Black Friday is your secret weapon for a stress-free and joyful holiday season. So mark your calendar, prepare your shopping list, and get ready to make the most of the incredible deals that Black Friday offers this Christmas!

We will scour the internet to uncover all the early-bird discounts and deals every now and then, and we’ll add them right here for your convenience. Don’t forget to bookmark this article and revisit it to explore any exciting discoveries that might cater to your needs!

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