Where to Buy Wholesale Vibrators to Sell at a ProfitYep - I just said that....

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Where to Buy Wholesale Vibrators to Sell at a Profit

I probably get asked about 20 times per day,

‘What product can I sell to make money?’.

The answer I give is always ‘Adult Products’.  And not because my mind is in the gutter.  Adult products have a tremendous mark-up on their cost, so it really is worthwhile to buy them wholesale (or import them) and sell them from 50% to 70% markup on your original cost.  When you think that most fashion items only have a mark up price of up to 25% (if that!) – Adult Products are less work for more money!

But, where can you buy adult toys them at a discount price?

Well, today we will help you with that.  All the locations below will sell to you at a wholesale price, and if you are willing to take the chance and import them, you will make up to 200% profit on the products you sell.

If you stay ‘safe’ – get them from Australia.  If you are more game, go overseas.

Some supplier do require you to have an ABN to purchase wholesale, so I have included some retailers in the list for people who are wanting to get started by dipping their toe in the water!

Adult Products Are Not Just Vibrators

But before we start, adult products don’t just stop at vibrators.  There is a whole adult industry out there with many different facets.

Just some ideas include:

Now this article is just on buying vibrators – but remember to think outside the square!  There are now even sexual pleasure online learning websites!

How to Start your Small Business in the Sex Toy Industry?

First of all you need to find some products to sell.  Below I have listed all the wholesale providers, both in Australia and overseas that are reputable.  Do your research and find the best price and quality that you are looking for.  Set a budget for your new business, and buy a few of each product to sample for quality.

Think about whether you want to go luxe products or cheaper products that are more affordable for your potential clients.

Once you have a small collection of products that you are happy with (and I’ve listed the wholesale distributors below) – the next step is to create a Facebook Page to advertise your wares.  If you want to go into it seriously, think of a business name, register your domain and grab the business name (all the details are in the ebook below if you need more information). Starting out small is all good, but you still need enough product to be able to service your clients if they buy.  Customers don’t want to have to wait six weeks for a shipment to arrive from overseas.

Make sure you take good photographs of the goods, and a rip-roaring write up about each is also great.

Other ideas to market your new business include:

  • Have a Sex Toy Party
  • Host a Hens Night
  • Do a Sex Toy Party Planning Business
  • Be you local ‘Vibrator’ lady
  • Think of unique ways to market your products, fundraisers for example.

Where to Buy Sex Toys to Sell at a Profit | Stay at Home Mum

Set Up Your Own Online Store

Adult products lend themselves to being purchased online due to the anonymous nature.  So think about starting an online store!  There are a few platforms that make starting a store really easy – and each has pro’s and con’s.  The most popular online store platforms include:

To read about each one to decide which is right for you, check out our article on ‘The Best Online Platforms to Consider for Start Ups’.

Personally, I love Shopify.  Yes it costs about $30 per month and yes it may seem a bit complicated at first, but it is so scaleable (think big always) and has so many features that it is certainly worthwhile.  Plus if you go with a smaller platform or free platform, and you need to scale up later – swapping over shops is a nightmare!

If you want a fully customised store – we highly recommend Tenacious Digital!.  We use them ourselves.

Choosing What Sex Toy Products to Stock and Sell

There is a huge array of sex toys on the market.  They vary in price, quality and style.  Decide on what will sell well for your customers – and buy to suit.  If you are not sure what you think your customers might like, then a range of each is a good way to go, then test to see what your market is buying.  This is great if you aren’t sure about which niche to go into.

You want your customers to keep coming back, so make sure you choose something that will last the distance but is affordable enough that the average housewife can afford it.

Then if you want to get big, you need a niche.  What part of the adult industry can you focus on?

We have a list of Sex Doll Suppliers 

Sex Advice That is Seriously Wrong | Stay at Home Mum

Did you know that you can also find ‘White Label Sex Toys’?

White label is finding a product, and then branding it as your own.  Imagine having a great big black vibrator with the name of your online store right there on the front of the packaging!!!!

White Label Sex Toy Providers include:

You Can Also Get Your Own Design of Sex Toy Manufactured

If you have an idea on something unique – you can have your own line of adult products manufactured from scratch.  Here’s who does it:


Finding Your Sex Toy Niche

Whenever you start an online business, all the experts say you have to find your niche market.  And they are totally correct!

But what is a ‘Niche’ in the Sex Toy Industry?  Well I’ll share just a few here, and where to buy the products wholesale or have them manufactured:

So as you can see, there are many niches to choose from.  If you do one of them well, it can be a lot more lucrative than doing all of them a bit average.

love doll

Postage and Packaging

Make sure you always package sex toys discretely if they are going in the mail or are shipped.  Many people order them online for the anonymity the internet gives them.  Plain brown paper packaging and a discrete name will ensure your customers’ details are kept confidential at all times.

Grab our list of packaging suppliers here!

Pricing Your Sex Toys for Resale

If you are planning on importing your products from overseas, you can afford to mark up the price of your sex toys from 50% to 150%.  Probably even higher if you can import them from China.  However if you are buying in bulk from Australia, you can really only markup the cost around 30% if you want to stay competitive.

Luxe products can be marked up more than low-cost products.

So Who is My Competition?:

There are big major players in this industry.  That doesn’t mean that there isn’t room for you!  The following are the current big guys that are already importing and supplier Vibrators.  I’ve included the list here so you can see the markup on prices and how they market their items. Remember – what will set you apart is your niche!

Although you should never ever copy anyone else’s ideas, finding your competitors that are doing it well, is a good way to brainstorm how you can make your online store a bit different.  Plus there may be functionality ideas that you haven’t thought of that can be implemented!

I Can’t Afford to Buy Stock, What Do I Do?:

Drop Shipping is where you don’t even need to see the product.  A customer will order a product from your Facebook Page or online store, then you submit it to the supplier who will then send out the product directly to your client.  Sounds great huh.

BUT (there is always a BUT), Drop Shipping can take a lot longer for postage and handling, and there are some shonky operators around.  So always do your research first if you decide to go that way.  I’m hoping that Drop Shipping businesses will get more reputable as time goes on, because it is seriously a great ‘business platform’ for small business.

Take a look at our list of the most reputable drop shippers!

But seriously – the best of the best drop shippers that also sell adult products include:


SaleHoo has the very best selection of products for Drop Shippers – their list is HUGE.  You can choose to pay a yearly $67 membership fee or pay $127 lifetime access. If you are not completely satisfied  SaleHoo has a 60-day guarantee , all you need to do is to email your receipt and you will get a full refund. Is membership worth it? Hell yes!  

The membership gets you access to their drop shipping supplier directory, members forum and all the research that will help you become a successful drop shipper. 

  • SaleHoo have more quality products for drop shipping than most of the others. 
  • Has over 2,500,00 products and brands.
  • SaleHoo has been around since 2005 – so they are one of the longest running drop-shipping companies.
  • All of the SaleHoo Sellers are real and authorised distributor of the products you are buying.
  • If you can’t find products you are looking for, SaleHoo will refund your money. 

Stay at Home Mum Offer:  Only pay $1 for a One Week Trial of SaleHoo

f you feel a bit icky about buying directly from China, then there is a website where all of the manufacturers are already screened for service and quality.  The catch? There is a membership to see all of the wholesalers.  But we have negotiated a $1 for one week trial so you can go and have a look around without being out of pocket. This is especially good if you are looking to sell them commercially!

See the SaleHoo Website

Dropship 24/7

Dropship 24/7 is Australian based and the only authorized adult toy drop shipper. They carry brands such as Ansell, Doc Johnson, Flesh Light, Love Honey and Four Seasons.


XSales is another Aussie based Sex Toy supplier that has bondage gear, fetish wear, penis plugs, lubes and an array of sex toys.

Adult Wholesale Direct

Adult Wholesale Direct carries brands such as Doc Johnson, Trojan, Durex and Wet. They have 65,000 products to choose from. When drop shipping they add a 5% surcharge.

Lifestyle Distributing

Lifestyle Distributing is a wholesale distribution company that allows you to dropship items at wholesale price – and you pocket the difference between what you sell the produce for, and the wholesale price they are selling them at.  They are based in Los Angeles California and carry loads of unique brands.  They don’t have any additional fees for dropshipping and there are no minimal amounts.

Claredale Distributors

Claredale Distributors are Australian based and will dropship items directly to your customers in plain nondescript packaging.  You will need to contact them first – and they do only provide the drop shipping service with customers with a subscribed data feed from their partners.

Sex Toy Distributing.com

  • Located in California, United States
  • Sell wholesale direct to the public
  • Ship worldwide

Sex Toy Distributing were created in 2005 and offer over 5000 products at low prices and ship worldwide.  They have no minimum orders and have a no fee drop ship option for qualified customers.

Sex Toy Distributing | Stay at Home Mum

Next Page:  List of Wholesale Adult Product Suppliers

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